Wynnovation: A Signature Event Becomes A Festival Of Connection
Project Specs
Client: Bankwest — Blaze Leadership Conference
Industry: Banking
Format: 1-Day Offsite Experience (delivered in partnership with Dr Jason Fox)
Audience: 500 Internal Leaders
Project Summary
Wyndham City, long defined by its multicultural roots and working-class history, is on a journey of reinvention. As the fastest-growing municipality in Victoria, its business ecosystem is evolving, and its signature event, Wynnovation, must keep pace.
Once a beacon of local innovation, the event needed a reboot to continue to inspire and unite the community. Wyndham City needed Wynnovation to reflect the creativity, ambition, and entrepreneurial spirit already present in the community. And remind every solo operator, start-up, and small business that they belong, they matter, and are the heartbeat of Wyndham’s future.
That’s where Myke came in.
To reimagine Wynovation from the ground up—shifting the event from a conference to a living, breathing festival of human connection. The aim: to ignite a shared sense of possibility, and position Wyndham not just as a region in transition, but as a bold leader in creativity and innovation.
The
Shift
To ensure the theme of human connection wasn’t just talked about, but was viscerally felt by every attendee, every element of the event was crafted to activate belonging, connection, and co-creation:
Experiential Design: We transformed the venue into a multi-sensory playground—breakouts in hallways, stairwells, and gardens; interactive installations throughout; music and movement interwoven with every session.
Community-Led Content: Local voices weren’t just welcomed—they were centre stage. Residents hosted, spoke, facilitated, and even performed.
Embodied Participation: We didn’t just speak to creativity—we danced with it. From reflective exercises to impromptu performances, attendees were co-authors of the experience.
Unforgettable Finale: The event closed with attendees on stage, singing together—a literal and symbolic crescendo of shared leadership, creativity, and belonging.
The Result
The feedback was overwhelming: “the best event Wyndham has ever delivered." More than a feel-good moment, the day sparked tangible new partnerships, cross-sector collaborations, and a reinvigorated a sense of pride in the region’s identity.
The experience went on to win the National Economic Development Award for Excellence in Strategic Thinking, a prestigious recognition of best-practice innovation and impact.
But the real prize? A community that now sees itself not as behind, but as beyond—a vanguard of human-centred innovation.
Why This Matters
Too often, local business events are built for compliance, not connection. But when we design experiences that reflect the truth of a place—its energy, its creativity, its potential—we unlock far more than economic development. We spark a cultural (r)evolution.
If you're ready to turn your next event into a force for reshaping your audiences identity, belonging, and bold regional leadership—connect with Myke today and get cracking.
In Action
What They Said
