Blaze Leadership: Launch of a New Leadership Initiative
Project Specs
Client: Bankwest — Blaze Leadership Conference
Industry: Banking
Format: 1-Day Offsite Experience (delivered in partnership with Dr Jason Fox)
Audience: 500 Internal Leaders
Project Summary
Bankwest, one of Australia’s most established financial institutions, was in the midst of a radical transformation. To stay ahead in a fast-changing landscape, they knew they needed to disrupt themselves from within, prioritising agility, customer-centricity, and bold cultural renewal.
To support this shift, they launched Blaze Leadership: a signature initiative designed to equip leaders to lead in new, more human-centered ways. But they knew from the outset this couldn’t feel like another tick-the-box leadership event.
They needed a launch that would cut through cynicism, inspire belief, and forge new leadership identities across the business. It had to be real. Alive. Memorable. And it had to land with 500 leaders at once.
That’s where Myke came in.
In collaboration with Dr. Jason Fox, Myke was brought in to design and deliver an experience that could do just that—ignite the Blaze mindset in real time, with full-body, full-heart engagement.
In Action
The
Shift
To ensure we didn’t just ‘explain’ Blaze leadership but gave participants a pathway to embodying it, this one-day immersion was crafted as a visceral leadership experience, with no passive spectators. Every moment was an invitation into creative risk, emotional resonance, and collective momentum.
Live music set the emotional tone and catalysed movement with multiple interactive activities across the day
Creative challenges for individuals and teams disrupted habitual thinking and unlocked fresh perspective.
Embodied reflection grounded insights in personal relevance and group trust.
Rather than "talking at" leaders, we built a container where they could feel the principles of Blaze—psychological safety, boldness, curiosity, and collective leadership—in action.
The impact was immediate and lasting:
A shared language and felt experience that accelerated alignment across business units.
A palpable shift in energy and trust—leaders left not just informed, but transformed.
A reclaimed sense of meaning and possibility, critical in an industry undergoing structural change and a fast-paced organisational environment.
And the most telling outcome? The event is still spoken of, years later, as one of the most powerful in Bankwest’s 124-year history.
Launching a leadership initiative is one of the most precarious moves in an organisation. Get it wrong, and you deepen the scepticism. Get it right, and you unlock momentum that no slide deck could ever create.
If you're looking to activate leadership—not as theory, but as felt reality—this is how. By engaging Myke to help bring your event alive.
What They Said
-
![]()
"To see the love in the room with everyone supporting each other. Special"
— Participant, BankWest
