
ALPMA Summit: Recharging the Legal Profession with Aliveness
Project Specs
Client: ALPMA Summit 2024
Industry: Law, Legal
Format: Multi-City Offsite Series
Audience: 500 Conference Attendees
Project Summary
In a profession built on precision, precedent, and protocol, creativity can often feel like a luxury. But in 2024, as the legal sector faced mounting disruption, evolving client expectations, and a rising tide of professional burnout, ALPMA knew it needed to offer more than CPD points and panel discussions.
Their annual Summit—already a flagship event—had to go further. It needed to inspire real human energy, elevate the experience of professional development, and position the legal profession as a place where innovation and aliveness can thrive.
That’s where Myke came in.
He was invited to serve as the opening and closing keynote speaker, and to host the Vegas-themed gala awards night with his full five-piece band.
But more than that, Myke was engaged to hold and shape the live context of the event. To infuse it with meaning, spark momentum, and elevate connection across every moment.

In Action

The
Shift
Myke reframed the entire Summit as a living lab—a space for legal professionals to not just learn, but to experiment with how they show up as leaders and colleagues in a rapidly changing landscape.
Opening Keynote: Positioned the conference as a playground for courage and creativity, inviting delegates to step beyond roles and reconnect to what makes their work (and life) come alive.
Closing Keynote: Synthesised insights from the entire event, weaving story, music, and metaphor into a moving invitation to reclaim agency and carry forward the energy they’d generated together.
Gala Awards Night: Transformed a typical awards dinner into a celebration of collective renewal. With live music, playful improvisation, and irreverent elegance, he brought the room to life, not just as attendees, but as a community.
The shift was immediate and unmistakable:
- Attendees reported deeper engagement, stronger peer connection, and an unexpected emotional resonance.
- Conference organisers praised the bookend structure as giving the Summit a narrative spine with an arc of energy and meaning.
- The gala became more than a party. It became a cultural turning point, remembered as a night of unity, joy, and true celebration.
In industries where burnout is rising and innovation feels risky, the true competitive edge isn’t more information, it’s transformation. Events like these must not only inform, but ignite. That’s the difference between a good conference and a legendary one.
If you want to elevate your next flagship event and turn it into a memory, a movement, a moment of collective reinvention, the best place to start is to reach out to Myke.

What They Said